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Shazam Goes All Super Bowl On Us… Is Audio the New QR Code?

Shazam, the fourth-most-popular iOS app of all time, plans to let Super Bowl viewers tag the audio coming out of their television sets on Sunday. Tagging audio essentially provides links to online content through your smartphone’s microphone, the same way that QR codes can link to stuff through your smartphone’s camera, except it’s arguably much easier, because you just press a button instead of taking a picture of something.

Fans will be able to tag the music played by Interscope artists at the halftime show for access to exclusive add-on content, and to find out more about the artists who are performing including on Facebook and Twitter, but that’s just the music-oriented tip of the iceberg.

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http://evolver.fm/2012/02/02/shazam-goes-all-superbowl-on-us-is-audio-the-new-qr-code/